With
a shiny turquoise gown and spiked Statute of Liberty hat to match, bearded Tom
Humphrey waves at cars passing by on Ridge Avenue in Roxborough to drum up
business for Liberty Tax Services. “It’s a fun job,” and he gets to meet a lot
of people and see his neighbors, says Humphrey who works four-hour shifts,
morning, noon or night, depending on his schedule. Some “wavers” who work other
shifts are not so keen on the rainy, sleety or snowy conditions that, he hints,
don’t faze him. According to Humphrey, this is Liberty’s signature and
effective way of advertising, as the company does not advertise on radio, TV or
in newspapers. Watch video here.