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Waver for Liberty Tax Service

With a shiny turquoise gown and spiked Statute of Liberty hat to match, bearded Tom Humphrey waves at cars passing by on Ridge Avenue in Roxborough to drum up business for Liberty Tax Services. “It’s a fun job,” and he gets to meet a lot of people and see his neighbors, says Humphrey who works four-hour shifts, morning, noon or night, depending on his schedule. Some “wavers” who work other shifts are not so keen on the rainy, sleety or snowy conditions that, he hints, don’t faze him. According to Humphrey, this is Liberty’s signature and effective way of advertising, as the company does not advertise on radio, TV or in newspapers. Watch video here.

 

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